VP of Marketing

Overview

Location: Remote Type: Full Time Department: Marketing Compensation: $230K – $250K • Offers equity + bonus

Who we are

At Help Scout, we’re on a mission to help businesses delight more customers. We’ve been on this journey since 2011, and today more than 10,000 companies use our platform to provide outstanding customer support. We’ve been fully remote from the beginning, and have a team of 130+ people all over the world. We love crafting beautiful products and growing a business together, but we're also trying to do something bigger. We're building a company that brings out your best and leaves the world a better place — a company that seeks balance between profit and purpose. That's why we've been a Certified B Corporation since 2019 and have pledged 1% of our equity back to the community. Help Scout’s success hinges on hiring talented, high-accountability people who want to be part of creating a culture where we all feel challenged and supported to do our best work. We hope that excites you to join us! This role is 100% remote and open to *US-based** candidates at this time.*

Your Impact

Help Scout is at a pivotal moment. We’ve laid the foundation of a strong, customer-loved product with a distinct brand and a mission-driven team. Now we’re sharpening our go-to-market motion to drive the next phase of growth. The 2026 strategy is focused, ambitious, and rooted in clear outcomes from pipeline and trials to customer expansion. As VP of Marketing, you’ll step into a company that’s product-led but ready to scale its reach and influence. You’ll shape not just how we grow, but how we tell our story, differentiate in a competitive space, and bring our values to life at every stage of the customer journey. This is a rare opportunity to lead full-funnel marketing at a remote-first company that believes in craft, autonomy, and building things that matter. You won’t be fixing something broken; you’ll be building what’s next. You will be overseeing a team of people responsible for content, design, product marketing, lifecycle marketing, performance marketing and will be supported by an AEO expert and a top brand agency. This is a hands-on leadership role in a remote-first environment. You should expect high accountability, meaningful autonomy, and the opportunity to build, test, and refine how marketing drives growth at Help Scout.

About the role

• You’ll be accountable to a marketing revenue number and KPIs.
• You’ll support the full customer journey, from first touch through expansion. You see marketing as a connected journey, from brand building to customer expansion, and have driven results across that spectrum.
• You will use data to guide decisions, challenge assumptions, and adjust strategy when the signal changes.
• You’ll establish clear planning, prioritization, and execution rhythms that provide clarity to your teams so they can operate at their best.
• You’ll be in lock step with Product, Sales, and RevOps to shape and execute our go-to-market strategy.
• You’ll own our modern marketing systems, automation, and emerging AI tools and ensure they are used to drive efficiency and scale.

About You

• You are a marketing leader with deep experience in B2B SaaS focused on SMB.
• You have been accountable to outcomes, not just activity.
• Comfortable owning metrics that sit close to revenue.
• Likely served as a marketing leader or Head of Growth at a B2B SaaS company in the $30M to $150M ARR range.
• Experienced with pricing changes, growth plateaus or shifts from brand-led growth to more disciplined execution.
• Hold a high bar; elevate those around you; communicate clearly and empathetically in remote settings.
• Like to ship, measure, adjust; comfortable balancing performance goals with long-term vision.

Who you’ll work with

• Andrea Kayal – CRO (you'll report here)
• Scott Rocher – Chief Product Officer
• Shawna Fisher – Interim CEO
• Great marketers like Thialé, Hillary, Rob

Company values

Happy to Help

We show up for each other — not out of obligation but because we’re invested in collective success. We share knowledge freely, lead with generosity & practice empathy with teammates/customers/community.

Craft over Convention

Success relies on quality & craft. Status quo won’t work; insist on narrow focus & relentless pursuit of customer delight.

Progress not Perfection

Constant progress & forward momentum; culture of curiosity & openness; safe space for mistakes used for improvement.

Own the Outcome

Take full responsibility for results; mindset of accountability & proactiveness; ensure work leads to meaningful results.

Benefits And Perks

• Competitive salary with internal transparent salary formula based on market data
• Flexible time off — choose holidays/vacations that make sense for you
• 12 weeks fully paid parental leave (including adoption/foster care)
• Home office stipend
• Co-working stipend up to $300/month if working outside home
• Yearly professional development stipend of $1,800
• Top tier health insurance for U.S./Canada employees & dependents

Hiring Guidelines

• All roles fully remote
• Some positions have specific location requirements
• For roles outside U.S./Canada: independent contractors under country-specific agreements
• No visa sponsorship; must be authorized to work from home country
• Equal opportunity employer committed to diversity & inclusion
• Accommodations available during recruitment process upon request

AI Application Policy

Please do not use AI assistants live during interviews; preparation tools allowed but interviews should be human-to-human conversations.

Location Information

Remote (100% remote) Open only for US-based candidates currently

Employment Type

Full Time

Remote Work Mention

Role is fully remote

Compensation Details

$230K – $250K base salary plus equity + bonus