VP of Marketing

Location

• Remote (100% remote, open to US-based candidates only)

Type

• Full-Time

Department

• Marketing

Compensation

• $230K – $250K
• Offers equity + bonus

Who we are

At Help Scout, we’re on a mission to help businesses delight more customers. Since 2011, more than 10,000 companies use our platform for outstanding customer support. Fully remote from the beginning, the team has 130+ people worldwide. The company is a Certified B Corporation since 2019 and pledges 1% of equity back to the community.

Your Impact

• Help Scout is sharpening its go-to-market motion for growth focused on pipeline, trials, and customer expansion.
• As VP of Marketing, you will lead full-funnel marketing at a product-led company ready to scale.
• You will shape growth strategy, brand storytelling, differentiation, and values across the customer journey.
• Oversee teams responsible for content, design, product marketing, lifecycle marketing, performance marketing.
• Supported by an AEO expert and a top brand agency.
• Hands-on leadership role with high accountability and autonomy in a remote-first environment.

About the role

• Accountable to marketing revenue number and KPIs.
• Support full customer journey from first touch through expansion.
• Use data to guide decisions and adjust strategy as needed.
• Establish clear planning, prioritization, and execution rhythms for teams.
• Collaborate closely with Product, Sales, and RevOps on go-to-market strategy.
• Own modern marketing systems, automation, and emerging AI tools to drive efficiency and scale.

About You

• Marketing leader with deep B2B SaaS experience focused on SMB.
• Accountable to outcomes close to revenue.
• Experience as marketing leader or Head of Growth at B2B SaaS companies with $30M-$150M ARR.
• Experienced in handling pricing changes, growth plateaus, or shifts from brand-led growth to disciplined execution.
• High standards; elevates others; clear and empathetic communication in remote settings.
• Comfortable shipping work quickly, measuring results, adjusting strategies balancing performance goals with long-term vision.

Who you’ll work with

• Andrea Kayal – CRO (reports to)
• Scott Rocher – Chief Product Officer
• Shawna Fisher – Interim CEO
• Marketers: Thialé, Hillary, Rob

Company values

Happy to Help

Show up for each other with generosity and empathy.

Craft over Convention

Focus on quality work that delights customers.

Progress not Perfection

Encourage curiosity and openness; learn from mistakes.

Own the Outcome

Take full responsibility for results; proactive problem solving.

Benefits And Perks

• Competitive salary with transparent internal salary formula based on market data.
• Flexible time off (choose your holidays and vacations).
• 12 weeks fully paid parental leave (including adoption/foster care).
• Home office stipend for setup/productivity.
• Co-working stipend up to $300/month if working outside home.
• Yearly professional development stipend of $1,800.
• Top-tier health insurance for US/Canada employees and dependents.

Hiring Guidelines

• Fully remote roles; some have location requirements (this role is US-based only).
• No visa sponsorship; candidates must be authorized to work in their home country.
• Equal opportunity employer committed to diversity and inclusion.
• Accommodations available during recruitment process upon request.

AI Application Policy

Applicants should not use AI assistants live during interviews but may use tools for preparation. Help Scout uses Brighthire platform for fair hiring process notes.